JM Customs

JM customs is a mobile car detailing business that services Houston texas and college station. The car detailing business does primarily car cleaning but offers various services such as ceramic coating and monthly maintenance subscriptions.

1. Lead growth
2. Client retention
3. Increase in web traffic
4. Focus on brand development

The original website was poorly designed for conversions and consumption
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Clients didn't subscribe to his monthly services for longer than 3 months
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Because they didn't have any important site metrics logged it was difficult to understand how their google ads performed
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His website didn't have any analytic tools installed to track important KPIs

Previous marketing initiatives achieved nothing to increase awareness for the google my business account because they were exclusively focused on the various titles available on the site. Our team was challenged with coming up with plans that would make use of branding initiatives in order to expand the subscriber base commercially beyond what could be done with title-driven advertising. We anticipated higher retention rates from this group of clients.

1. We did a complete website redesign that was UX/UI focused for easy navigation for an increase in lead growth. We also grabbed competitor strategies on how they got leads with their websites
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2. To reduce the possibility of a client forgetting to pay their subscription, we changed the subscription payment method from sending a manual invoice to a monthly automatic charge. We also implemented an annual monthly subscription offer so that instead of paying month to month, they could agree to a contract annual deal where they would pay significantly less if they committed to an annual deal.
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3. We conducted a complete google ads account audit to evaluate the effectiveness of the account. It was tough to see how the account performed without any tags telling us what pages or CTA performed. So what we ended up deciding was to embed all the proper analytics tools on each of the new pages and restructure our campaign to be congruent with our sitemap.
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4. We also ended up doing a complete branding specifically with an emphasis on print marketing because in the car detailing industry print marketing is very effective and also the client had lots of success previously with print marketing.